PLUMBING & HVAC · BURKE, VA
Sanz Plumbing & Heating LLC
From a broken 5-page site burning $2,000/month in Google Ads with zero conversions — to a 29-page SEO-optimized website that ranks across 11 Northern Virginia locations.
35/Month
Leads from the website
29 Pages
Full website rebuilt
11 Locations
Geo pages targeting DMV
71 Reviews ⭐
4.9 stars on Google
THE SITUATION BEFORE GMP
$2,000/Month. Zero Conversions. Five Broken Pages.
Diego Sanchez had been running Sanz Plumbing & Heating for 15 years. He had a real reputation — 4.9 stars on Google, 66 reviews, loyal residential customers. But his website was costing him money, not making it.
$500/Week Google Ads
Running Google Ads on a broken 5-page site. No tracking, no conversion goals set up. Budget burning every week with nothing to show for it.
No Mobile Optimization
Plumbing is 90%+ mobile search. His site had no sticky header, no tap-to-call bar, no collapsing grids. Visitors bounced immediately on phones.
Demo Content Still Live
WordPress theme (Homlane) left placeholder text, stock images, and demo sections visible on the live site. Zero credibility with potential customers.
No Location or Service Pages
One generic services page for everything. No dedicated pages for Burke, Springfield, Fairfax, McLean, or any of his 11 key service areas. Invisible on local search.
WHAT GMP BUILT IN 30 DAYS
A 29-Page Website That Works on Every Device, Every Search
Full Digital Audit
GMP documented every technical issue, SEO gap, and competitor opportunity before writing a single line of code.
29 Pages Built & Deployed
6 core pages + 11 geo-targeted location pages + 12 service-specific pages — each targeting specific search terms used by homeowners in Northern Virginia.
Mobile-First Build
Sticky header on every page, tap-to-call red bar fixed at bottom, hamburger menu, all grids collapsing correctly on phones.
Google Ads Stopped
Immediately redirected the $2,000/month from wasted paid traffic into SEO infrastructure that builds value permanently instead of disappearing when the budget runs out.
Technical Fixes Applied
Logo image killed by Smush plugin — fixed with CSS background-image. Header hidden by theme CSS — overridden with !important. Dark demo overlays removed. All 12 technical issues documented and resolved.
SMS Compliance + Form
Contact form updated with required SMS consent checkbox and legal disclaimer — protecting Diego from FCC violations before they become a problem.
THE RESULT
A Professional 15-Year Business That Finally Looks Like One Online
Diego closed the deal the same day he got GMP’s cold email. Not because of a hard pitch — because the audit proved GMP already understood his business better than anyone he’d talked to before.
$2,000/month
Google Ads spend stopped — money redirected into SEO
29 pages
Live website across 11 VA locations and 12 service types
35 Leads/Month
Inbound leads generated monthly through the new website
Same Day Close
Signed from a cold email — audit did the selling
Is Your Site Costing You Money Right Now?
We’ll audit your online presence the same way we did for Sanz Plumbing — and show you exactly what’s broken and what it’s costing you.